Privacy Policy — WhatToWear
Last updated: April 15, 2026
This policy describes how the WhatToWear iOS app (“the App”) handles information. WhatToWear suggests clothing layers based on weather and your preferences. The routine is designed to stay on your device as much as possible; the App does not require you to create an account.
Developer: Owl Studios (bundle identifier com.owlstudios.whattowear).
If you have questions about this policy, contact us at support@owlsoftware.studio.
Summary
- The App does not sell your personal information and does not use third-party analytics SDKs.
- The current version includes Google AdMob to display banner ads and supports an in-app purchase to remove ads.
- Location is optional. You can use a manually chosen city instead of device location.
- Weather is fetched from a public weather provider using approximate coordinates. Severe weather alerts (where supported) may be fetched from the U.S. National Weather Service (NWS) API using coordinates.
- Profile, saved cities, wardrobe notes, cached weather, and widget data are stored locally on your iPhone (and shared with the App’s widget via Apple’s App Group container). This data is not transmitted to Owl Studios’ servers (the App does not operate its own backend for these features in the described build).
1. Location
- Device location (optional): If you allow it, the App uses Apple’s Core Location to read your approximate position while you use the App and, if you grant broader access, for background updates described in the system permission prompts (e.g. refreshing suggestions when conditions change).
- Manual location: You may instead enter or pick a city. The App uses Apple’s geocoding (
CLGeocoder) to turn a place name into coordinates on your device; Apple’s handling of that request is governed by Apple’s privacy policy.
- What leaves the device: Only latitude and longitude (and parameters derived from them) are sent to weather providers over the internet so they can return a forecast for that area. The App does not send your name or Apple ID to Owl Studios through these requests.
You can change or revoke location access anytime in Settings → Privacy & Security → Location Services on your device.
2. Weather and alerts (network)
- Forecast provider — Forecast data is requested from a public weather API. Requests include coordinates (and standard technical data such as your device’s IP address as seen by the provider’s servers). See your provider’s terms and privacy documentation for how they handle API traffic.
- National Weather Service (NWS) — For locations in supported regions (e.g. United States / nearby areas the App treats as in-range), the App may request active alerts from
api.weather.gov. Requests include coordinates and a User-Agent string identifying the client as the WhatToWear app. NWS operates under U.S. government policies; refer to their site for details.
The App does not use these services to build a personal profile of you on Owl Studios’ systems.
Stored locally (and, where noted, in the App Group shared with the widget extension):
- User profile preferences — e.g. warmth bias, formality, rain tolerance, units (metric/imperial), notification and onboarding flags, optional manual city name and coordinates.
- Saved cities — names and coordinates you save for quick switching.
- Wardrobe / closet items — labels and tags you add to describe your own items.
- Weather cache — a recent weather snapshot (current conditions, multi-day daily summary, and hourly samples used for charts and notifications) to reduce network use and support offline-style display.
- Widget payload — short text and numbers the Home Screen widget can show (e.g. headline, layer summary, temperature-related fields, weather code).
SwiftData and UserDefaults (including the App Group) are used for this storage. Deleting the App removes its sandbox data unless iOS retains backups according to your device settings.
4. Notifications
If you turn on smart notifications, the App schedules local notifications on your device when conditions change in a meaningful way. These are not sent from Owl Studios’ servers.
- App Intents / Shortcuts may read on-device data (such as your latest cached suggestion) to respond to shortcuts or Siri, subject to Apple’s system permissions.
- The widget reads from the App Group container to display the latest suggestion; it does not get a separate login or cloud account from Owl Studios.
6. Advertising and purchases
- The App currently integrates Google AdMob to display banner ads in the app.
- AdMob may process technical and device-level information required to request, deliver, and measure ads, as governed by Google’s policies.
- The App supports an in-app purchase to remove ads. Purchase processing is handled by Apple via StoreKit; Owl Studios does not receive your full payment card details.
7. Data we do not intentionally collect
In the project as published: no sign-in and no user content uploaded to Owl Studios. If this changes in a future version, we will update this policy and, where required, the App’s disclosures in the App Store.
Legal bases (EEA / UK users)
If applicable law requires a “legal basis,” we rely on:
- Performance of the service — providing weather-based suggestions you asked for.
- Consent — where the system asks for location or notifications, you control those choices.
- Legitimate interests — keeping minimal technical logs on your device (e.g. cache) to make the App reliable and efficient, where not overridden by your choices.
Your choices and rights
Depending on where you live, you may have rights to access, correct, delete, or export personal data, or to object to certain processing. Much of WhatToWear’s data is only on your device — you can delete it by deleting the App or clearing items inside the App. For privacy requests to Owl Studios, contact support@owlsoftware.studio.
California (CCPA/CPRA): We do not sell or share personal information for cross-context behavioral advertising as part of the described App behavior. California residents may have additional rights under state law; use the contact above to exercise them.
Children
The App is not directed at children under 13 (or the minimum age in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided information, contact us and we will help remove it where feasible.
International users
Weather requests may be processed on servers operated by your forecast provider and, when used, U.S. government (NWS) infrastructure. If you use the App from outside those regions, your information may be transferred as needed to provide the forecast you requested.
Security
We use reasonable practices consistent with an on-device app: data stays in Apple’s sandbox and App Group unless you explicitly use features that contact third-party APIs (weather/geocoding as described). No method of transmission or storage is 100% secure.
Changes
We may update this policy when the App changes. The “Last updated” date at the top will change, and for material changes we will take reasonable steps to notify you (e.g. in-app notice or App Store description). Continued use after an update means you accept the revised policy.
Third-party references
This document is provided for transparency. It is not legal advice; have qualified counsel review it before publication if you need a binding policy for your jurisdiction or storefront.